Drive Sober or Get Pulled Over Campaign Begins Friday, Press Conference Today

The Kentucky Office of Highway Safety and law enforcement across the state are combining forces to combat drunk driving.

 

The “Drive Sober or Get Pulled Over” campaign will begin August 16 and run through September 2. The nationwide impaired driving crackdown includes high-visibility enforcement supported by a federally-funded advertising campaign to curb impaired driving in August and through the Labor Day holiday weekend.

Last year, Kentucky recorded over 5,750 alcohol-related crashes, resulting in 146 deaths and over 3,000 injuries. During the Labor Day holiday weekend, nine people were killed and 388 were injured on our roadways.  Two of those deaths involved alcohol. 

To help with this effort, Brown-Forman, CityScoot and Yellow Cab are teaming up to offer more than 2,000 safe ride vouchers at select locations in the Louisville Metro during the campaign period. 

As a part of the campaign kick off,  there will be a press conference today at Fourth Street Live in downtown Louisville at 11 a.m.  The press conference will also include representatives from Mothers Against Drunk Driving (MADD) and the Transit Authority of River City (TARC).